Avoid 7 types of investing behaviors

Recently, it is very popular to say that "people are not rich without equity", and the circle of friends forwarded it quickly into chicken soup.

On the view of mine, there are two sides to this sentence:

First, only equity investment (and entrepreneurship) can withstand a bubble; other estimates are difficult.

Second, equity investment is very professional, messing around will only drown in the equity investment bubble.

The most profitable, either the boss or the shareholders.

Although every day you can see in the circle of friends "when will China decline", "in the next few years China will be retaliated by excessive investment", "from now on nothing to make money" and other articles, but Xiao Ba believes that the future is still bright. In terms of consumption, Chinese people are no different from people in other countries, they are willing to spend money. In the past, consumption was low, one because there was no money, and the other because there was no good quality product supply, so most of the last money was used to buy houses.

But from now on in the next decade, the biggest change in China's business, on the supply side is to bid farewell to material scarcity, thoroughly enter the stage of supply abundance, on the demand side, is the rise of the middle class, a group of willing consumers.

China's entrepreneurs are the most savvy group, and when they see young consumers becoming more mature and more willing to spend money, the artisan spirit of "One sincere Sheng Bai Qiao" will quietly return to provide high-quality products for this market.

When we look at the history of business over a long period of time, we find that the most profitable thing to do over the last few hundred years has been first to do business, and second to invest in businesses that make money. In the future, no investment will have a higher return than investing in equity, not even buying a house.

Those industries about consumption, eating and drinking, health consumption, spiritual consumption, there must be countless gold mines waiting to be mined.

Avoid these seven types of investing in equity

In recent years, many people have directly or indirectly participated in equity investment, but there are few successful examples and many failed cases.

Equity investing is a test of insight, because 99% of startups don't have a chance to grow into big trees, and finding that 1% isn't easy. For example, the following situations need to be avoided in equity investment.

Follow the trend

Your friends recommend a good project, everyone invests in it, and you invest in some of it. There is nothing wrong with participating in investment in such a way, but now there are fewer and fewer high-quality assets and high-quality projects, and more and more people are participating in investment. It is a question whether the success rate and return rate can be maintained.

Hot spot investment

Look at a taxi software hot up, vote taxi software; Looking at listed companies are engaging in game culture, they will invest in the game industry. Investment is inseparable from a core point - understanding the industry, which requires a lot of time and effort. Just follow the hot spots, can we understand the expansion and sustainability of the industry? Can you see the potential risks in the industry? How about industry competition deconstruction and entry barriers? These are all worth considering.

Name-recognition oriented investing

It is to follow the fame of the investment, such as to see that the entrepreneur is a graduate of a famous university, has a rich experience in a large company, and cast a. From the result, it seems to be the case that successful entrepreneurs often have a solid educational background and work background, but only refer to this dimension, the risk is still very large.

Holding investment

Give the management some dry stock, the loss must also be clear, rotten also rotten in the pot. If you do some of your original industry upstream and downstream business, it is not impossible to do so, if you want to break through in new fields and new directions, or give the initiative and steering wheel to young people!

Regulation plus learning investing

Invest, to send a financial to supervise, or send some of their own employees to learn. This practice is actually the most wasteful of everyone's time, really want to learn it is better to spend money or resources to find experts to take classes.

Collective investment

A project, seven or eight people look at, all to participate in the decision. Investing is a human experience, and investors can often struggle to make decisions. On the one hand, they have to convince themselves and their partners to invest, and on the other hand, they have to convince entrepreneurs to accept investment in the context of high quality projects in short supply. And decision-making process, mechanism, basis, each link will extend a lot of problems. From this point of view, group decision making is often inferior to individual decision making when it comes to investing.

No moving is the biggest dilemma

A successful equity investment is related to the understanding of the industry and the project, the balance of investment conditions, the management of investment follow-up and exit, which is a questionnaire from the capital. In this era when only equity investment can withstand the bubble, if we want to answer this questionnaire well, we should give ourselves a new financial capital lesson.