FirstBank Private Banking: Customer demands drive us to excel

With a 125-year history and an expanding international network, FirstBank of Nigeria has a solid foundation for its private banking division to offer first-class, tailored services to high net worth customers. Idowu Thompson, the Group Head of FirstBank Private Banking, explains how the bank understands the individual needs of high net worth customers, how these needs have changed over the years, and what the bank’s future direction is.

Idowu Thompson says that their customers come from different cultures, backgrounds, education levels, ages, genders and religions, so they need personalized services. He says that their customers have become more discerning in a good way, and they want their portfolios to be both high-performing and secure. This also pushes FirstBank Private Banking, as Nigeria’s leading private bank, to constantly improve its standards. They not only listen to their customers’ voices, but also truly understand their needs. They obtain personalized information from their customers by analyzing their purchasing and behavioral patterns, as well as having in-depth conversations with them. They also leverage their expertise in investment, wealth management and global trends to provide their customers with the best decision-making advice, and to keep them seeing them as their preferred bank.

Idowu Thompson also points out that their customers need to build relationships not only with individuals, but also with families. Therefore, they offer some services that involve family welfare, family recognition and so on. Their goal is to fully understand their customers and help them achieve their wealth objectives.